A full concept branding exercise while attending Portland State University. A pool of design students submit ideas to real client. Assignment was to give the small business client a valid brand and help them dream big.
“Rebecca Gates created The Agency League of Musicians to help other musicians pool and share resources which are currently not easily accessible by all.”
Client Brief
Target Audience – Within the Portland community: Musicians, businesses and non-profits that exist as part of the eco-system or fabric of the musician’s community.
Target Audience – Broader scope: TheALofM exists in the constellation of other music organizations. These include but are not limited to, local government, community groups, music supporters, peers, social justice focused nonprofits as well as sympathetic professionals.
Universal Message: “Connecting & Empowering Musicians”
Core Elements: Advocacy Action Networking Resources
Tag-line: “Welcome to the Agency”
Brand Attributes
Since The Agency League of Musicians is primarily a conceptual project, there are not many direct comparisons to be drawn. Two music industry initiatives are working in areas that TheALofM is concerned with, and Rebecca Gates has collaborated with them in the past. Air Traffic Control Tower (atctower.net) and the Future of Music Coalition
(futureofmusic.org) have both previously focused on similar aspects of TheALofM, but they have done so through different approaches. Another interesting local model is ADX (adxportland. com), a collaborative creative workspace.
While similarities exist in each of these organizations, none encapsulate all that TheALofM proposes. TheALofM will differ from these organizations by acting as an umbrella-like hub that empowers and connects organizations similar to these, as well as individual musicians through the free flow of information and support for their unique goals.
©2013 Raymond Salow
Raymond Salow 