South Waterfront Redevelopment – Design Concepts

With the increasingly changing urban landscape of Portland, I chose to create my own business identity concepts for an area of town being rapidly redeveloped. This included a boutique hotel, a restaurant, and a neighborhood re-branding.

The neighborhood is home to Portland’s newest bridge Tilikum Crossing (the only bridge in the US to allow only mass transit – no private vehicles). The area also boasts several developments in commercial, medical, educational, and residential real estate.

Sales Pitch: Hotel Vix – A Boutique Hotel in Portland’s newest neighborhood the South Waterfront. With close proximity to public transit, the OHSU/PSU Collaborative Life Sciences Building, the OHSU Center for Health & Healing, and future developments, the need for a small but well appointed hotel in the area is obvious.

Visit the onsite Bistro & Wine Bar – Rorshach for a glass of exceptional Oregon Pinot Noir or Washington Syrah. Take a short trip on the streetcar or MAX to visit OMSI or attend the Symphony. Its all happening…

© 2014-2016 Raymond Salow


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Identity Design Concept – Boutique Hotel
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Identity Design Concept – Restaurant
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Identity Design Concept – Photo Mock-Up
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Portland’s South Waterfront Redevelopment Area & Signage Concept