In 2017 & 2018, I had the unique opportunity to assist a new wine brand transition from an established vineyard and outdated brand. Risdall Family Enterprises had recently relocated to Oregon and purchased Shafer Vineyard Cellars. The property needed a lot of work and rennovation, but the vines were sound.
As Tasting Room Manager, I was tasked with an extensive to-do list. This multidisciplinary design project included:
- Customer service & experience adjustments
- Tasting room remodel with new materials
- Marketing the winery within the community, online & in print
- Social media & email marketing
- Re-designing wine lables & obtaining COLA approvals
- Events coordination, implimentation & marketing
(See Detailed Events PDF) - Food menu planning, sourcing, and maintinance
- Wine production advisement
- Wine & retail management
- Wholesale invoice design & management
- Warehose inventory
- Regulatory permitting
This experience was intensely educational, inspiring, empowering and humbling. I left this position with the assurance that the wine industry is where I belong. Shortly thereafter I completed my WSET & Sommelier wine certifications.
©2017-2018 Risdall Family Enterprises
Risdall Ranch Social Media Header
Tasting Room Manager in the vines
Wine label & alternative packaging design – Risdall Ranch
Grand re-opening print ad – Risdall Ranch
Event planning & coordination – Illustration – Risdall Ranch
Event planning & coordination – photography and marketing – Risdall Ranch
Promotional print ad – Risdall Ranch
Future wine label concepts – Risdall Ranch
Future Wine Label Concepts – Risdall Ranch
Road Signage Concept – Risdall Ranch
Raymond Salow 