Noble Rot – Social Media

In March of 2016, I took control of the social media presence for Noble Rot a benchmark wine bar in Portland, OR.

I helped them bring their Facebook, Twitter and Instagram platforms together with one voice. I needed to post valuable content on a regular basis, and tell the story of Noble Rot. I had to do this with a minimal time or budget and no advertising dollars.

This experience has taught me the value of efficiency. If a tool exists to help you produce something quickly and beautifully, faster than you can do it manually, use it. Spend your energy producing valuable content for that tool.

A perfect example of this is a video slideshow I produced after an employee field trip to wine-country. I was able to quickly adapt it to fit the multiple requirements of each social media channel.